4 Ways to Save Money on Full Color Market Printing

4 Ways to Save Money on Full Color Market Printing

New technical advances in computer software and printer equipment have reduced the cost of printing on certain jobs but you are facing huge costs if you want to use 4color printing or not. Here are 4 suggestions you can try.

If you need a short full color run usually less than 500 sheets find a printer that offers digital color printing. By using this process you do not pay for negative finished or discs and you can print variable data such as mailing addresses. The precursors were Xerox DocuColor a tonerbased digital color press and HP Indigo an inkbased digital color press. There are many more hightech printing presses available now.

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The quality of digital printing has been improved so it is sometimes difficult to distinguish digitally printed bits from traditional offset printing.

Find a printing company that makes thread printing. This printer usually specializes in certain types of 4color process jobs such as business cards postcards or 8.5 & Prime; x 11 & prime; flyers. They can offer customers cost savings by printing multiple jobs simultaneously at a large press. Each customer shares the expensive 4color setup costs with everyone else in the same job so everyones price goes down.

The downside is that your switching time is affected if you have to wait for the other orders to arrive. You also lose the ability to choose the paper you want all jobs are printed on the same large sheet and then cut.

Similarly you lose custom control over your job. For example you can not ask the printer to adjust the colors of the press to your specifications. Occasionally unexpected color changes occur during printing.

Print color shell of common repeating elements. If you have a newsletter campaign campaign or other multipublication publication use these for multiple issues. On the shell you should design a newsletter with your logo masthead and color marking line. Print these items leaving white space for the custom information that will appear in each issue.

Have your printer enough for a years bike store them and pull them off for any problems. New information is printed on ink in black ink. With this option you only need to pay for color printing once.

Use preprinted paper with full color. This option is only recommended for very short runs on a budget. It requires cost savings against loss of customization and any quality loss for your printed piece.

These papers come in different patterns for all occasions and in layouts for business cards trifold brochures flyers stationery reply cards and more. In many cases matching presentation folders greeting cards and thank you notes are also available.

The newspapers have a graphic theme in a frame around each panel with the center open for you to add your content. You purchase these paper in 25 to 50 sheets of paper and design your content to fit into the open areas. Put the preprinted paper in your monochrome laser printer or inkjet printer and print the contents in black.

As a buyer you should pay close attention to the printing technique used and the material. Most impressions are made on paper but paper differs in terms of texture appearance and quality. Archive paper is one of the best options for impressions because it is sustainable and quite sour.

Some drawbacks come with this option. You will not be able to edit or move color graphics because they are already printed. The business cards are perforated and can be printed on paper that is not as thick as you may want. Be aware that perforated business cards can look cheap and the preprinted patterns can become familiar as they come from works of art that are stock and not original for you.

The use of color will make your marketing material more attractive convince more prospects and convert more sales. Nowadays you can be creative with your print solutions without spending a lot of money.


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